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What are the applications of customized display racks in snack shops
source：jt9998.cn | Release time：2025-09-08
Customized display shelves are the core tool for snack shops to optimize spatial layout, enhance product attractiveness, and guide consumer decisions. Their design can be flexibly adjusted according to the category characteristics of snacks (such as packaging form, storage requirements) and store space structure, achieving the three major goals of "improving product visibility, stimulating consumer desire, and optimizing operational efficiency". Specific application scenarios can be divided into the following categories:
1、 Customize according to the characteristics of snack categories: match storage and display needs
The packaging forms (bagged, boxed, canned, loose), sizes, and storage requirements of different snacks vary. Customized display racks can solve problems such as disorderly display, inconvenient retrieval, and easy wear and tear, allowing each type of snack to be presented clearly and conveniently for purchase.
1. Bagged/boxed snacks: layered customized display rack (core application scenario)
Bagged (such as potato chips, cookies, and spicy strips) and boxed (such as chocolate and nut gift boxes) are the main categories of snack shops, characterized by "neat packaging but diverse sizes". Customized layered display shelves can better utilize vertical space and highlight product information.
Design points:
Adjustable layer height: Customize the layer height according to the height of snack packaging (such as 15cm for potato chip bags and 8cm for biscuit boxes) to avoid "upper layer covering lower layer" or "space waste";
Tilted layer board: Some layer boards are designed to tilt 15 ° -30 °, allowing bagged snacks to naturally "tilt forward", exposing the company logo and flavor labels (such as "tomato flavored potato chips" and "sea salt flavored biscuits"), making it easy for customers to quickly identify;
Edge barrier: Install 5-8cm high barriers at the edges of the shelves to prevent bagged snacks from slipping off, especially suitable for areas with high foot traffic and frequent customer pick-up (such as entrances and near cash registers).
Application scenario: The "main shelf" in the middle area of the store and the "high cabinet layered shelf" against the wall are commonly used to display high-frequency consumer goods such as potato chips, cookies, puffed foods, and fast food snacks.
2. Canned/Bottled Snacks: Load bearing Customized Display Stand
The characteristics of canned snacks (such as nut jars and meat jerky jars) and bottled snacks (such as beverages and jelly bottles) are "heavy weight and easy rolling". Ordinary display shelves are prone to problems such as "deformation of shelves and tilting of products". When customizing, it is necessary to strengthen the load-bearing and fixing design.
Design points:
Thickened layer board+reinforced bracket: The layer board is made of cold-rolled steel plate or solid wood board with a thickness of 1.2-2mm, and the bracket is welded with square steel. The load-bearing capacity can reach 50-80kg/layer, avoiding the bending of canned snacks on the layer board;
Partition card slot/limit block: For circular cans (such as 150g nut cans), customize circular card slots on the surface of the laminated board (with a diameter slightly smaller than the bottom of the can), or install plastic limit blocks to fix the can body and prevent rolling;
Bottom ventilation design: Some canned snacks (such as baked nuts) need to be moisture-proof, and ventilation holes can be reserved at the bottom of the shelves to cooperate with the store's ventilation system to reduce moisture and spoilage.
Application scenario: The "low cabinet display rack" in the island area of the store and the "lower load-bearing area" of the high cabinet against the wall are used to display nut jars, meat jerky jars, bottled beverages, glass jars snacks, etc.
3. Bulk/Weighed Snacks: Sealed+Transparent Customized Display Stand
Loose snacks (such as candies, candied fruits, and stir fried goods) are the "drainage category" of snack shops, but there are problems of "easy moisture, easy contamination, and inconvenient measurement". Customized sealed transparent display racks can balance "display effect, hygiene and safety, and operational efficiency".
Design points:
Fully transparent cabinet+sealed door: The cabinet is made of 5mm thick tempered glass and equipped with magnetic sealing doors, which not only allows customers to clearly see the color of snacks (such as amber candied fruits and light brown fried goods), but also isolates dust and moisture, extending the shelf life;
Built in divider box+weighing platform: The cabinet is customized with a detachable divider box (divided by snack type, such as "preserved plum area" and "melon seed area"), and a "small electronic weighing platform" is reserved at the bottom or side. After customers choose it, they can directly weigh it next to the display rack, reducing the hassle of commuting to and from the checkout counter;
Label slot: A replaceable label slot is installed on the outside of the cabinet, indicating the name of the snack (such as "Licorice Olive"), unit price ("28 yuan/jin"), and production date, in compliance with the "clear pricing" requirements of food business.
Application scenario: The "bulk snack area" at the entrance of the store and next to the checkout counter is used to display candies, candied fruits, stir fried goods, handmade snacks, etc.
2、 Customize according to the "store space function": optimize the flow and consumer guidance
The spatial functional zoning of snack shops (such as entrance drainage area, core consumption area, cashier conversion area, and blind spot utilization area) needs to be matched with different display rack designs to improve customer stay time and purchase rate through "spatial layout guidance".
1. Entrance drainage area: Theme based customized display rack (attracting attention)
The entrance is the "first impression area" of the store for customers, and customized display shelves are needed to highlight "new products, hot items, and promotional items" and quickly catch the attention of customers.
Common designs:
Alien display rack: such as the "snack gift box stacking rack" (customized into a "pyramid" or "cylindrical" shape), displaying holiday gift boxes (such as Spring Festival nut gift boxes, Mid Autumn Festival mooncake snack boxes), creating a festive atmosphere;
Interactive display shelves: Some display shelves are equipped with "tasting tables" (such as small trays next to potato chip display shelves to provide tasting packages), or designed as "push-pull drawer style", where customers can open them to see snacks on the lower level, increasing the sense of interaction;
Core objective: Capture customer attention within 3 seconds and guide them into the depths of the store.
2. Cashier area: Customized display rack for "instant consumption" (increasing average customer price)
The checkout counter is a "conversion area" where customers' attention is easily drawn to nearby snacks while queuing. Customized small display racks can showcase "high gross profit, small packaging, and instant snacks" to promote "buying at will".
Design points:
Mini size: height controlled between 80-120cm, width between 30-50cm, to avoid occupying space in the cashier channel. Common forms include "multi-layer rotating rack" and "wall mounted small rack";
Small packaging priority: The size of the layer board is suitable for small packaged snacks (such as 10g candy and 20g jerky), making it convenient for customers to take with one hand;
Promotion label position: Reserve prominent promotion label positions such as "buy 2 get 1 free" and "special offer 5 yuan" on the shelf to enhance the perception of discounts.
Application scenarios: The "rotating rack" on the front of the cash register and the "wall mounted shelf" on the side of the cash register display chewing gum, mint candies, small packaged jerky, portable snacks, etc.
3. Corner/channel dead corner: "Alien customized rack" (activating idle space)
The corners of snack shops, passages, and other "dead corners" are prone to waste. Customized shaped display racks can transform them into "supplementary display areas" to improve space utilization.
Common designs:
Curved corner rack: Customized curved shelves for right angled corners to avoid customer collisions, while displaying "related snacks" (such as connecting the "potato chip area" and "beverage area" at the corner, which can display a combination set of "potato chips+beverage");
Vertical Narrow Rack: Customized vertical narrow racks with a width of 30cm for channel gaps (only 60-80cm wide), displaying "niche snacks" (such as imported cookies and local specialty snacks) to meet customers' exploration needs;
Hanging rack: If the ground space is insufficient, a "hanging net basket rack" can be installed on the corner ceiling to display lightweight snacks (such as bagged jelly and marshmallows), creating a "three-dimensional display" effect.
3、 Customize according to "marketing needs": strengthen memory points and consumer stickiness
Customized display racks are not only "display tools", but also an extension of the store's image. They can convey the store's tone through design and enhance customer repeat purchases in conjunction with marketing activities.
1. Store tone transmission: stylized customized display rack
Snack shops with different positioning (such as "Ins Wind Internet Celebrity Snack Shop", "Retro Nostalgic Snack Shop", "Snack Shop") can enhance their style through the material, color, and shape of their display shelves:
Internet celebrity snack shop: using display racks in "macaron color (pink, blue, yellow)+acrylic material", paired with LED light strips to create a bright and fresh visual effect, suitable for photo sharing scenes;
Retro and nostalgic snack shop: Customize display racks with "solid wood material+used metal accessories", imitating the "supply and marketing cooperative shelves" of the 1980s, paired with retro posters to awaken customers' childhood memories;
Snack shop: Adopting a minimalist display rack made of "black cold-rolled steel plate+transparent tempered glass", with wide spacing between shelves and plenty of white space, highlighting the "feeling" of imported and organic snacks.
2. Marketing activity adaptation: deformable customized display rack
For short-term marketing activities such as the "618 Promotion" and "Mid Autumn Gift Box Season", customize display racks that can quickly adjust their structure to avoid duplicate investment:
Spliceable shelf: The basic shelf is designed with modularity and can be "spliced and lengthened" according to the scale of the event (such as using a 2-meter shelf during normal times and splicing it into a 4-meter shelf during major promotions), displaying promotional snacks;
Removable panel rack: The front panel of the rack is magnetic and can be quickly replaced with a "promotional theme screen" (such as "618 full 100 minus 30"). After the event, it can be replaced with a regular panel;
Gift box exclusive shelf: Customize a "multi-layer gift box shelf" before the Mid Autumn Festival and Spring Festival, with the depth of the shelves adapted to the size of the gift box (such as 30cm depth adapted to mooncake gift boxes), and a "gift box stacking head" added to the top to enhance the festive atmosphere.
The core value of customized display racks: why do snack shops need customization?
Compared to standardized display racks, the advantages of customized models are concentrated in three aspects: adaptability, attractiveness, and efficiency
1. Adaptability: Fully fitting the size of the store space (such as customizing a 2.6-meter-high wall rack for a 2.8-meter high store to avoid wasting space at the top) and the characteristics of snack categories (such as customizing exclusive card slots for special sized "giant potato chip buckets"), solving the problem of "disorderly display of standardized racks";
2. Attraction: The unique design, color, and related elements combine to make the display stand a "highlight" of the store, enhancing customers' willingness to take photos and share (such as internet celebrity style display stands that can easily trigger social media dissemination), indirectly attracting traffic to the store;
3. Efficiency: Through the design of "clear zoning, convenient retrieval, and easy cleaning", the time for store clerks to organize shelves is reduced (such as sealed bulk shelves to reduce dust cleaning work), while reducing snack loss (such as barrier design to reduce bagged snacks falling off), optimizing operational efficiency.
1、 Customize according to the characteristics of snack categories: match storage and display needs
The packaging forms (bagged, boxed, canned, loose), sizes, and storage requirements of different snacks vary. Customized display racks can solve problems such as disorderly display, inconvenient retrieval, and easy wear and tear, allowing each type of snack to be presented clearly and conveniently for purchase.
1. Bagged/boxed snacks: layered customized display rack (core application scenario)
Bagged (such as potato chips, cookies, and spicy strips) and boxed (such as chocolate and nut gift boxes) are the main categories of snack shops, characterized by "neat packaging but diverse sizes". Customized layered display shelves can better utilize vertical space and highlight product information.
Design points:
Adjustable layer height: Customize the layer height according to the height of snack packaging (such as 15cm for potato chip bags and 8cm for biscuit boxes) to avoid "upper layer covering lower layer" or "space waste";
Tilted layer board: Some layer boards are designed to tilt 15 ° -30 °, allowing bagged snacks to naturally "tilt forward", exposing the company logo and flavor labels (such as "tomato flavored potato chips" and "sea salt flavored biscuits"), making it easy for customers to quickly identify;
Edge barrier: Install 5-8cm high barriers at the edges of the shelves to prevent bagged snacks from slipping off, especially suitable for areas with high foot traffic and frequent customer pick-up (such as entrances and near cash registers).
Application scenario: The "main shelf" in the middle area of the store and the "high cabinet layered shelf" against the wall are commonly used to display high-frequency consumer goods such as potato chips, cookies, puffed foods, and fast food snacks.
2. Canned/Bottled Snacks: Load bearing Customized Display Stand
The characteristics of canned snacks (such as nut jars and meat jerky jars) and bottled snacks (such as beverages and jelly bottles) are "heavy weight and easy rolling". Ordinary display shelves are prone to problems such as "deformation of shelves and tilting of products". When customizing, it is necessary to strengthen the load-bearing and fixing design.
Design points:
Thickened layer board+reinforced bracket: The layer board is made of cold-rolled steel plate or solid wood board with a thickness of 1.2-2mm, and the bracket is welded with square steel. The load-bearing capacity can reach 50-80kg/layer, avoiding the bending of canned snacks on the layer board;
Partition card slot/limit block: For circular cans (such as 150g nut cans), customize circular card slots on the surface of the laminated board (with a diameter slightly smaller than the bottom of the can), or install plastic limit blocks to fix the can body and prevent rolling;
Bottom ventilation design: Some canned snacks (such as baked nuts) need to be moisture-proof, and ventilation holes can be reserved at the bottom of the shelves to cooperate with the store's ventilation system to reduce moisture and spoilage.
Application scenario: The "low cabinet display rack" in the island area of the store and the "lower load-bearing area" of the high cabinet against the wall are used to display nut jars, meat jerky jars, bottled beverages, glass jars snacks, etc.
3. Bulk/Weighed Snacks: Sealed+Transparent Customized Display Stand
Loose snacks (such as candies, candied fruits, and stir fried goods) are the "drainage category" of snack shops, but there are problems of "easy moisture, easy contamination, and inconvenient measurement". Customized sealed transparent display racks can balance "display effect, hygiene and safety, and operational efficiency".
Design points:
Fully transparent cabinet+sealed door: The cabinet is made of 5mm thick tempered glass and equipped with magnetic sealing doors, which not only allows customers to clearly see the color of snacks (such as amber candied fruits and light brown fried goods), but also isolates dust and moisture, extending the shelf life;
Built in divider box+weighing platform: The cabinet is customized with a detachable divider box (divided by snack type, such as "preserved plum area" and "melon seed area"), and a "small electronic weighing platform" is reserved at the bottom or side. After customers choose it, they can directly weigh it next to the display rack, reducing the hassle of commuting to and from the checkout counter;
Label slot: A replaceable label slot is installed on the outside of the cabinet, indicating the name of the snack (such as "Licorice Olive"), unit price ("28 yuan/jin"), and production date, in compliance with the "clear pricing" requirements of food business.
Application scenario: The "bulk snack area" at the entrance of the store and next to the checkout counter is used to display candies, candied fruits, stir fried goods, handmade snacks, etc.
2、 Customize according to the "store space function": optimize the flow and consumer guidance
The spatial functional zoning of snack shops (such as entrance drainage area, core consumption area, cashier conversion area, and blind spot utilization area) needs to be matched with different display rack designs to improve customer stay time and purchase rate through "spatial layout guidance".
1. Entrance drainage area: Theme based customized display rack (attracting attention)
The entrance is the "first impression area" of the store for customers, and customized display shelves are needed to highlight "new products, hot items, and promotional items" and quickly catch the attention of customers.
Common designs:
Alien display rack: such as the "snack gift box stacking rack" (customized into a "pyramid" or "cylindrical" shape), displaying holiday gift boxes (such as Spring Festival nut gift boxes, Mid Autumn Festival mooncake snack boxes), creating a festive atmosphere;
Interactive display shelves: Some display shelves are equipped with "tasting tables" (such as small trays next to potato chip display shelves to provide tasting packages), or designed as "push-pull drawer style", where customers can open them to see snacks on the lower level, increasing the sense of interaction;
Core objective: Capture customer attention within 3 seconds and guide them into the depths of the store.
2. Cashier area: Customized display rack for "instant consumption" (increasing average customer price)
The checkout counter is a "conversion area" where customers' attention is easily drawn to nearby snacks while queuing. Customized small display racks can showcase "high gross profit, small packaging, and instant snacks" to promote "buying at will".
Design points:
Mini size: height controlled between 80-120cm, width between 30-50cm, to avoid occupying space in the cashier channel. Common forms include "multi-layer rotating rack" and "wall mounted small rack";
Small packaging priority: The size of the layer board is suitable for small packaged snacks (such as 10g candy and 20g jerky), making it convenient for customers to take with one hand;
Promotion label position: Reserve prominent promotion label positions such as "buy 2 get 1 free" and "special offer 5 yuan" on the shelf to enhance the perception of discounts.
Application scenarios: The "rotating rack" on the front of the cash register and the "wall mounted shelf" on the side of the cash register display chewing gum, mint candies, small packaged jerky, portable snacks, etc.
3. Corner/channel dead corner: "Alien customized rack" (activating idle space)
The corners of snack shops, passages, and other "dead corners" are prone to waste. Customized shaped display racks can transform them into "supplementary display areas" to improve space utilization.
Common designs:
Curved corner rack: Customized curved shelves for right angled corners to avoid customer collisions, while displaying "related snacks" (such as connecting the "potato chip area" and "beverage area" at the corner, which can display a combination set of "potato chips+beverage");
Vertical Narrow Rack: Customized vertical narrow racks with a width of 30cm for channel gaps (only 60-80cm wide), displaying "niche snacks" (such as imported cookies and local specialty snacks) to meet customers' exploration needs;
Hanging rack: If the ground space is insufficient, a "hanging net basket rack" can be installed on the corner ceiling to display lightweight snacks (such as bagged jelly and marshmallows), creating a "three-dimensional display" effect.
3、 Customize according to "marketing needs": strengthen memory points and consumer stickiness
Customized display racks are not only "display tools", but also an extension of the store's image. They can convey the store's tone through design and enhance customer repeat purchases in conjunction with marketing activities.
1. Store tone transmission: stylized customized display rack
Snack shops with different positioning (such as "Ins Wind Internet Celebrity Snack Shop", "Retro Nostalgic Snack Shop", "Snack Shop") can enhance their style through the material, color, and shape of their display shelves:
Internet celebrity snack shop: using display racks in "macaron color (pink, blue, yellow)+acrylic material", paired with LED light strips to create a bright and fresh visual effect, suitable for photo sharing scenes;
Retro and nostalgic snack shop: Customize display racks with "solid wood material+used metal accessories", imitating the "supply and marketing cooperative shelves" of the 1980s, paired with retro posters to awaken customers' childhood memories;
Snack shop: Adopting a minimalist display rack made of "black cold-rolled steel plate+transparent tempered glass", with wide spacing between shelves and plenty of white space, highlighting the "feeling" of imported and organic snacks.
2. Marketing activity adaptation: deformable customized display rack
For short-term marketing activities such as the "618 Promotion" and "Mid Autumn Gift Box Season", customize display racks that can quickly adjust their structure to avoid duplicate investment:
Spliceable shelf: The basic shelf is designed with modularity and can be "spliced and lengthened" according to the scale of the event (such as using a 2-meter shelf during normal times and splicing it into a 4-meter shelf during major promotions), displaying promotional snacks;
Removable panel rack: The front panel of the rack is magnetic and can be quickly replaced with a "promotional theme screen" (such as "618 full 100 minus 30"). After the event, it can be replaced with a regular panel;
Gift box exclusive shelf: Customize a "multi-layer gift box shelf" before the Mid Autumn Festival and Spring Festival, with the depth of the shelves adapted to the size of the gift box (such as 30cm depth adapted to mooncake gift boxes), and a "gift box stacking head" added to the top to enhance the festive atmosphere.
The core value of customized display racks: why do snack shops need customization?
Compared to standardized display racks, the advantages of customized models are concentrated in three aspects: adaptability, attractiveness, and efficiency
1. Adaptability: Fully fitting the size of the store space (such as customizing a 2.6-meter-high wall rack for a 2.8-meter high store to avoid wasting space at the top) and the characteristics of snack categories (such as customizing exclusive card slots for special sized "giant potato chip buckets"), solving the problem of "disorderly display of standardized racks";
2. Attraction: The unique design, color, and related elements combine to make the display stand a "highlight" of the store, enhancing customers' willingness to take photos and share (such as internet celebrity style display stands that can easily trigger social media dissemination), indirectly attracting traffic to the store;
3. Efficiency: Through the design of "clear zoning, convenient retrieval, and easy cleaning", the time for store clerks to organize shelves is reduced (such as sealed bulk shelves to reduce dust cleaning work), while reducing snack loss (such as barrier design to reduce bagged snacks falling off), optimizing operational efficiency.
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