WeChat：
You Are Here：Home > Information dynamics
> Industry dynamics
NEWS CENTER
Recommended news
- What are the applications of customizing display racks in supermarkets
- Briefly introduce the wood grain transfer printing promotion table
- What is the scalability of medium-sized storage shelves
- How to reflect the product display effect of convenience store shelves
- How to do the layout of shelves in internet famous snack shops
Recommended products
How to do the layout of shelves in internet famous snack shops
source：jt9998.cn | Release time：2025-10-27
The core logic of shelf layout in internet famous snack shops is "traffic guidance+visual attention+convenient experience". By scientifically planning the flow, optimizing the display visual, and highlighting the internet famous attributes, it is necessary to not only make good use of space, but also stimulate customers' purchasing desire, and adapt to the check-in and shopping needs of young consumer groups.
1、 Set the core route first: guide customers to explore the entire venue and increase their stay time
The flow line is the foundation of shelf layout, determining the walking path of customers and directly affecting the entry rate and repurchase rate. The core is to "let customers naturally explore the main areas without missing key products".
1. Mainstream flow design: 3 layouts suitable for different storefronts
Loop shaped flow line: suitable for medium and large stores (with an area of 50 square meters or more). The shelves are arranged in a "back" shape along the wall and in the middle area, forming a closed loop from the entrance to the main channel, secondary channel, and exit. Customers can pass through the snack classification area, popular product area, and promotion area in sequence, covering all display areas and increasing product exposure.
L-shaped flow line: suitable for small and medium-sized stores (20-50 square meters). The shelves are arranged in an "L" shape along the walls on both sides, with the main aisle extending from the entrance to the depths of the store, and the secondary aisle perpendicular to the main aisle. This not only ensures space transparency, but also guides customers to go deep into the store, avoiding "walking away at a glance when entering the store", making it suitable for narrow and elongated storefronts.
Free flow route: suitable for personalized, small-sized internet famous stores (under 20 square meters). Without setting up a fixed main channel, shelves are flexibly arranged in an irregular manner (such as staggered booths and floor to ceiling stacking), paired with check-in scenes, allowing customers to freely explore and create a relaxed and casual shopping atmosphere, suitable for specialty stores that focus on "niche internet celebrity snacks".
2. Key points of route design
The width of the main channel is ≥ 1.2 meters, ensuring that two people run parallel without crowding; The width of the secondary channel should be ≥ 0.8 meters to avoid customer jamming.
Leave a "buffer space" at the entrance, instead of directly stacking shelves, and place small check-in devices (such as internet famous billboards and snack shaped ornaments) to attract customers into the store and adapt to the store environment.
The exit is located near the cash register, and a "grab it at hand" shelf is set up near the cash register to display light items such as chewing gum and small packaged candies, using waiting time to promote impulse consumption.
2、 Shelf functional zoning: divided by "internet celebrity attributes+consumption habits", highlighting key points
The shelf partitioning should be combined with the characteristics of internet famous snacks and customer shopping psychology, making "popular products conspicuous, clear classification, and prominent check-in points" to reduce customer decision-making costs.
1. Partition details: Strengthen the "internet celebrity feeling" and convenience
Online celebrity products are marked separately: each area is listed with words such as "Little Red Book", "Tiktok Recommendation", "Online celebrity products of the same type", highlighting the online celebrity attribute of goods and reducing customer selection costs.
Layered by "heat+appearance": the golden layer of the shelf (1.2-1.6 meters above the ground, level with the customer's line of sight) holds high heat and high appearance internet famous products; Regular items with high inventory on the upper level; Place heavy items and large packaged snacks on the lower level (such as whole boxes of potato chips or gift boxes).
Avoid "overcrowding": Internet famous snacks should have brightly colored packaging, with gaps left in shelf displays to avoid dense stacking. Each row of shelves should retain a visual sense of breathability to enhance overall aesthetics.
3、 Shelf Vision and Atmosphere: Adapt to Network Red Positioning, Create Check in Attributes
One of the core competitiveness of internet famous snack shops is "visual appeal". The shelf layout needs to be combined with the decoration style to create an atmosphere suitable for photography and sharing, allowing customers to "pay for appearance".
1. Matching shelf style with decoration
Ins style store: Choose simple white and light gray shelves, paired with wooden shelves, to display and package fresh snacks (such as macaron colored desserts and Japanese snacks). Decorate the shelves with green plants and small light strings to create a clean visual effect.
Chaokufeng store: use black, metal color industrial style shelves, with neon signs and graffiti background walls, to display personalized snacks (such as China-Chic hot chips, trendy potato chips). The shelves can be designed in a staggered way to enhance the visual impact.
Cute style store: Choose pink and yellow cartoon shaped shelves (such as cloud and snack shapes) to display children's internet famous snacks and high-value desserts, paired with plush toys and cartoon stickers to attract young women and parent-child customers.
2. Lighting and signage: Magnify internet celebrity attributes
Key areas are illuminated with spotlights to highlight the texture of the products, particularly in the popular and check-in areas of internet celebrities; Install light strips on the inside of shelf shelves to avoid shadows and make snack packaging more vibrant, enhancing visual appeal.
Youthful logo design: Use internet famous fonts (such as card fonts and handwritten fonts) for classification and price tags, with bright color combinations (such as pink, orange, blue), and label phrases such as "must buy for internet celebrities" and "delicious to the point of explosion" to fit the language habits of young consumer groups.
4、 Flexible adjustment: optimize layout based on data and popularity
The popularity cycle of internet famous snacks is short, and the shelf layout cannot remain unchanged. Regular adjustments should be made based on sales data and popular trends to maintain the freshness of the store.
Regular rotation of popular products display: Based on sales data, hot selling internet celebrity snacks are moved to the golden zone every week or month, unsold items are removed from shelves, and new internet celebrity products are replaced to avoid customers' "same every time they come" and improve repeat purchase rates.
Adjust the scene according to holidays/hot topics: such as launching a "Sweet Snack Zone" on Valentine's Day, decorated with pink shelves and hearts; During the World Cup, a "snack pile for watching football" will be set up to display late night snacks and increase sales by leveraging hot topics.
Optimization based on customer feedback: If customers in a certain area stay for a short time, the shelf height can be adjusted or the displayed products can be replaced; If the number of people taking photos in the check-in area is low, the background can be upgraded or interactive devices (such as snack blind box machines) can be added
1、 Set the core route first: guide customers to explore the entire venue and increase their stay time
The flow line is the foundation of shelf layout, determining the walking path of customers and directly affecting the entry rate and repurchase rate. The core is to "let customers naturally explore the main areas without missing key products".
1. Mainstream flow design: 3 layouts suitable for different storefronts
Loop shaped flow line: suitable for medium and large stores (with an area of 50 square meters or more). The shelves are arranged in a "back" shape along the wall and in the middle area, forming a closed loop from the entrance to the main channel, secondary channel, and exit. Customers can pass through the snack classification area, popular product area, and promotion area in sequence, covering all display areas and increasing product exposure.
L-shaped flow line: suitable for small and medium-sized stores (20-50 square meters). The shelves are arranged in an "L" shape along the walls on both sides, with the main aisle extending from the entrance to the depths of the store, and the secondary aisle perpendicular to the main aisle. This not only ensures space transparency, but also guides customers to go deep into the store, avoiding "walking away at a glance when entering the store", making it suitable for narrow and elongated storefronts.
Free flow route: suitable for personalized, small-sized internet famous stores (under 20 square meters). Without setting up a fixed main channel, shelves are flexibly arranged in an irregular manner (such as staggered booths and floor to ceiling stacking), paired with check-in scenes, allowing customers to freely explore and create a relaxed and casual shopping atmosphere, suitable for specialty stores that focus on "niche internet celebrity snacks".
2. Key points of route design
The width of the main channel is ≥ 1.2 meters, ensuring that two people run parallel without crowding; The width of the secondary channel should be ≥ 0.8 meters to avoid customer jamming.
Leave a "buffer space" at the entrance, instead of directly stacking shelves, and place small check-in devices (such as internet famous billboards and snack shaped ornaments) to attract customers into the store and adapt to the store environment.
The exit is located near the cash register, and a "grab it at hand" shelf is set up near the cash register to display light items such as chewing gum and small packaged candies, using waiting time to promote impulse consumption.
2、 Shelf functional zoning: divided by "internet celebrity attributes+consumption habits", highlighting key points
The shelf partitioning should be combined with the characteristics of internet famous snacks and customer shopping psychology, making "popular products conspicuous, clear classification, and prominent check-in points" to reduce customer decision-making costs.
1. Partition details: Strengthen the "internet celebrity feeling" and convenience
Online celebrity products are marked separately: each area is listed with words such as "Little Red Book", "Tiktok Recommendation", "Online celebrity products of the same type", highlighting the online celebrity attribute of goods and reducing customer selection costs.
Layered by "heat+appearance": the golden layer of the shelf (1.2-1.6 meters above the ground, level with the customer's line of sight) holds high heat and high appearance internet famous products; Regular items with high inventory on the upper level; Place heavy items and large packaged snacks on the lower level (such as whole boxes of potato chips or gift boxes).
Avoid "overcrowding": Internet famous snacks should have brightly colored packaging, with gaps left in shelf displays to avoid dense stacking. Each row of shelves should retain a visual sense of breathability to enhance overall aesthetics.
3、 Shelf Vision and Atmosphere: Adapt to Network Red Positioning, Create Check in Attributes
One of the core competitiveness of internet famous snack shops is "visual appeal". The shelf layout needs to be combined with the decoration style to create an atmosphere suitable for photography and sharing, allowing customers to "pay for appearance".
1. Matching shelf style with decoration
Ins style store: Choose simple white and light gray shelves, paired with wooden shelves, to display and package fresh snacks (such as macaron colored desserts and Japanese snacks). Decorate the shelves with green plants and small light strings to create a clean visual effect.
Chaokufeng store: use black, metal color industrial style shelves, with neon signs and graffiti background walls, to display personalized snacks (such as China-Chic hot chips, trendy potato chips). The shelves can be designed in a staggered way to enhance the visual impact.
Cute style store: Choose pink and yellow cartoon shaped shelves (such as cloud and snack shapes) to display children's internet famous snacks and high-value desserts, paired with plush toys and cartoon stickers to attract young women and parent-child customers.
2. Lighting and signage: Magnify internet celebrity attributes
Key areas are illuminated with spotlights to highlight the texture of the products, particularly in the popular and check-in areas of internet celebrities; Install light strips on the inside of shelf shelves to avoid shadows and make snack packaging more vibrant, enhancing visual appeal.
Youthful logo design: Use internet famous fonts (such as card fonts and handwritten fonts) for classification and price tags, with bright color combinations (such as pink, orange, blue), and label phrases such as "must buy for internet celebrities" and "delicious to the point of explosion" to fit the language habits of young consumer groups.
4、 Flexible adjustment: optimize layout based on data and popularity
The popularity cycle of internet famous snacks is short, and the shelf layout cannot remain unchanged. Regular adjustments should be made based on sales data and popular trends to maintain the freshness of the store.
Regular rotation of popular products display: Based on sales data, hot selling internet celebrity snacks are moved to the golden zone every week or month, unsold items are removed from shelves, and new internet celebrity products are replaced to avoid customers' "same every time they come" and improve repeat purchase rates.
Adjust the scene according to holidays/hot topics: such as launching a "Sweet Snack Zone" on Valentine's Day, decorated with pink shelves and hearts; During the World Cup, a "snack pile for watching football" will be set up to display late night snacks and increase sales by leveraging hot topics.
Optimization based on customer feedback: If customers in a certain area stay for a short time, the shelf height can be adjusted or the displayed products can be replaced; If the number of people taking photos in the check-in area is low, the background can be upgraded or interactive devices (such as snack blind box machines) can be added
Previous:
How to reflect the product display effect of conv…
Next:
What are the applicable scenarios for heavy-duty …
【Related articles】
【Related Products】
Consultation hotline0512-52436990
- Product series
- Storage shelves
- Supermarket shelves
- Scenario display
- Supermarket shelves
- Cashier
- Wall shelf
- product display
- other parts
- product display
- Kitchen supplies
- Cleaning supplies
- Fruit and vegetable food
- Maternal and Child Home Furnishings
- About Us
- Website homepage
- About Us
- Contact Us
- News Center
- MESSAGE
home
WeChat
telephone