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What are the characteristics of shelves in internet famous snack shops
source：jt9998.cn | Release time：2025-09-22
As a display carrier that adapts to the core needs of "high-frequency new arrivals, visual customer attraction, and convenient access", the shelves of internet famous snack shops are designed around three core elements: visual marketing, functional adaptation, and scene atmosphere. Their characteristics can be broken down into the following categories:
1、 Visual customer attraction: strengthening the "internet celebrity attribute" and stimulating purchasing desire
1. Lightweight design and high aesthetic value
Abandoning the heavy metallic feel of traditional supermarket shelves, adopting a "light colored frame (white, wood color, macaron color)+transparent design", combined with curved corners and hollow layer boards, to weaken the industrial feel; Some shelves incorporate internet celebrity elements (such as Instagram mesh shelves, acrylic transparent shelves, neon light slots), adapting to the "check-in attribute" of snack shops, making it convenient for consumers to take photos and spread, while making snack packaging (such as colored bags and cartoon boxes) the visual focus.
2. Layered display "visualization", highlighting explosive products
The height of the shelves can be flexibly adjusted (usually 5-30cm), with the bottom layer being stacked as a "stock pack" (large-sized snacks), the middle layer containing "main promoted explosive products" (such as recently popular web sweet potato chips and gummies), and the top layer featuring a "trial pack" or "new product display", along with price tags and cartoon stickers, to guide the focus on high conversion products; Some shelves come with "transparent side panels" to prevent snacks from falling off, while also allowing products to be seen from the side, enhancing display fullness.
2、 Functional adaptation: matching the needs of "high-frequency turnover and flexible adjustment"
1. Modular combination, adapted to high-frequency new products
Adopting a combination design of "base frame+extension" (such as the main frame can be spliced with sub frames, the shelves can be increased or decreased, and side mesh baskets/hooks can be added), the display structure can be quickly adjusted - for example, when a new product is launched, hooks can be added to hang bagged snacks, or shelves can be added to expand the display space; Some shelves are equipped with universal wheels at the bottom, which can be moved as a whole, making it convenient to adjust the store's flow according to holidays and promotional activities (such as 618 and Double 11), and improve space utilization.
2. Balance load-bearing and handling, balancing practicality and convenience
In response to the "lightweight and multi specification" characteristics of snacks, the shelf load-bearing design is moderate (single layer load-bearing 15-30kg), which not only avoids the space suppression caused by excessive weight, but also meets the stacking needs of conventional snacks (such as 100g to 500g bags and boxes); The shelves are designed with a "low front and high back" tilt angle (3-5 °), or with "small blocking edges" at the edges, making snacks less likely to fall off and easier to pick up, especially suitable for small packaged snacks that can be picked up with one hand.
3、 Scene adaptation: create a sense of experience and atmosphere that fits perfectly
1. Exclusive design for segmented scenarios to enhance consumer experience
For "bulk weighed snacks": equipped with a transparent acrylic storage box and a graduated spoon, a "weighing table" is set up next to the shelf for consumers to freely choose and weigh in real time;
Regarding the "Internet celebrity gift box/combination set": adopting a "display type high cabinet", the shelves are designed in a "stepped" manner, and the gift boxes are displayed in layers with the front facing outward, highlighting the packaging appearance;
For "children's snacks": the height of the bottom shelf has been reduced to 60-80cm (suitable for children's height), and the edges of the shelves have been rounded to avoid bumps. At the same time, cartoon shaped snacks are displayed to attract parent-child customers.
2. Material adaptation for "clean and easy to maintain", reducing operating costs
The mainstream materials are "cold-rolled steel spray coating (scratch resistant), solid wood particle board (easy to clean), acrylic (transparent and dirt resistant)", with a smooth surface and no dead corners. Stains can be wiped off with a damp cloth in daily life; Part of the shelf shelves are detachable, making it convenient for deep cleaning (such as cleaning up fallen snack debris), especially suitable for the high hygiene requirements of snack shops.
1、 Visual customer attraction: strengthening the "internet celebrity attribute" and stimulating purchasing desire
1. Lightweight design and high aesthetic value
Abandoning the heavy metallic feel of traditional supermarket shelves, adopting a "light colored frame (white, wood color, macaron color)+transparent design", combined with curved corners and hollow layer boards, to weaken the industrial feel; Some shelves incorporate internet celebrity elements (such as Instagram mesh shelves, acrylic transparent shelves, neon light slots), adapting to the "check-in attribute" of snack shops, making it convenient for consumers to take photos and spread, while making snack packaging (such as colored bags and cartoon boxes) the visual focus.
2. Layered display "visualization", highlighting explosive products
The height of the shelves can be flexibly adjusted (usually 5-30cm), with the bottom layer being stacked as a "stock pack" (large-sized snacks), the middle layer containing "main promoted explosive products" (such as recently popular web sweet potato chips and gummies), and the top layer featuring a "trial pack" or "new product display", along with price tags and cartoon stickers, to guide the focus on high conversion products; Some shelves come with "transparent side panels" to prevent snacks from falling off, while also allowing products to be seen from the side, enhancing display fullness.
2、 Functional adaptation: matching the needs of "high-frequency turnover and flexible adjustment"
1. Modular combination, adapted to high-frequency new products
Adopting a combination design of "base frame+extension" (such as the main frame can be spliced with sub frames, the shelves can be increased or decreased, and side mesh baskets/hooks can be added), the display structure can be quickly adjusted - for example, when a new product is launched, hooks can be added to hang bagged snacks, or shelves can be added to expand the display space; Some shelves are equipped with universal wheels at the bottom, which can be moved as a whole, making it convenient to adjust the store's flow according to holidays and promotional activities (such as 618 and Double 11), and improve space utilization.
2. Balance load-bearing and handling, balancing practicality and convenience
In response to the "lightweight and multi specification" characteristics of snacks, the shelf load-bearing design is moderate (single layer load-bearing 15-30kg), which not only avoids the space suppression caused by excessive weight, but also meets the stacking needs of conventional snacks (such as 100g to 500g bags and boxes); The shelves are designed with a "low front and high back" tilt angle (3-5 °), or with "small blocking edges" at the edges, making snacks less likely to fall off and easier to pick up, especially suitable for small packaged snacks that can be picked up with one hand.
3、 Scene adaptation: create a sense of experience and atmosphere that fits perfectly
1. Exclusive design for segmented scenarios to enhance consumer experience
For "bulk weighed snacks": equipped with a transparent acrylic storage box and a graduated spoon, a "weighing table" is set up next to the shelf for consumers to freely choose and weigh in real time;
Regarding the "Internet celebrity gift box/combination set": adopting a "display type high cabinet", the shelves are designed in a "stepped" manner, and the gift boxes are displayed in layers with the front facing outward, highlighting the packaging appearance;
For "children's snacks": the height of the bottom shelf has been reduced to 60-80cm (suitable for children's height), and the edges of the shelves have been rounded to avoid bumps. At the same time, cartoon shaped snacks are displayed to attract parent-child customers.
2. Material adaptation for "clean and easy to maintain", reducing operating costs
The mainstream materials are "cold-rolled steel spray coating (scratch resistant), solid wood particle board (easy to clean), acrylic (transparent and dirt resistant)", with a smooth surface and no dead corners. Stains can be wiped off with a damp cloth in daily life; Part of the shelf shelves are detachable, making it convenient for deep cleaning (such as cleaning up fallen snack debris), especially suitable for the high hygiene requirements of snack shops.
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