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What are the applications of customizing display racks in supermarkets
source：jt9998.cn | Release time：2025-11-25
In the supermarket scene, customized display racks, with their core advantages of strong spatial adaptability, correct functional matching, and unified corporate tone, can effectively solve pain points such as cluttered product display, low space utilization, and weak promotion conversion. They are widely used in various aspects such as full category product display, scene based marketing, and space optimization. The following are its main application scenarios, combined with supermarket operation needs and consumer experience classification explanation:
1、 Exclusive display of core categories (correctly adapted to product characteristics)
1. Food and beverage category (high circulation, requiring preservation/loss prevention)
Application Scenario:
Fresh area: Customized refrigerated display racks (such as fresh meat preservation racks, fruit and vegetable layer racks), adjustable layer height, with anti fog glass doors, suitable for different sizes of fresh packaging, while maintaining low temperature preservation; Customized waterproof and rust proof display rack in the seafood area, with drainage channel design to avoid water stains.
Snack/Beverage Area: Customized multi-layer stepped display rack (suitable for small packaged snacks such as potato chips and cookies), optimized tilt angle (15-30 °) for easy access by consumers; Customized stackable canned beverage racks and exclusive layer racks for bottled water in the beverage area, with reserved anti-collision guardrails to prevent them from falling during transportation.
Grain and oil seasoning area: customized load-bearing reinforced display rack (suitable for heavy goods such as rice and flour), with anti slip pad at the bottom, and layer height suitable for 5kg-25kg packaging; Customized multi-layer narrow and deep shelves for seasoning sauce products, fitting closely to the shelf channels to avoid occupying too much space.
Core requirements: Strong load-bearing capacity, easy to clean, anti damage and anti-theft (some with transparent protective barriers), suitable for preservation/refrigeration functions.
2. Daily necessities/home goods category (multiple specifications, requiring classified display)
Application Scenario:
Washing and cleaning area: Customized layered display racks (such as toothpaste and toothbrush exclusive racks) with detachable partitions that can be classified according to specifications; Customized shelves with anti slip strips for bottled products such as laundry detergent and dishwashing detergent, with layer height adapted to different bottle heights to prevent tipping.
Home Department Store Area: Customized foldable storage racks (such as hangers and drying racks) with hook design to display product usage status; Customized load-bearing shelves for kitchen supplies (pots, utensils), with reserved space for handle placement, and light boxes to highlight product texture.
Maternal and Child Products Area: Customized scratch resistant rounded display racks (such as diaper and milk powder racks), layer height adapted to the packaging size of maternal and child products, some with dust covers (such as baby wet wipe racks) to ensure hygiene; Paired with a "trial display rack" to facilitate consumer experience.
Core requirements: Clear classification, detachable and adjustable, safe and burr free, suitable for multi specification packaging.
3. Clothing/Knitwear (requiring display of pattern and wrinkle prevention)
Application Scenario:
Underwear/Socks Area: Customized grid shaped hanging racks, layered drawer style display racks, socks sorted by color and size for display, underwear with dedicated hooks for displaying patterns to avoid compression and deformation.
Home clothing/scarf area: Customized rotatable hangers, stepped shelves, and lighting to highlight fabric texture; Partial adjustable hook height, suitable for clothing of different lengths.
Core requirements: anti wrinkle, display pattern, clear classification, easy access.
4. Tobacco and Alcohol/Health Products Area (high-value, anti-theft/highlighting grade)
Application Scenario:
Tobacco and wine area: customized lockable glass display cabinet (exclusive for Baijiu and cigarettes) with LED spotlights to highlight the packaging texture; Reserve a QR code payment window to balance theft prevention and convenient settlement; Customize exclusive display spaces for enterprises (such as Maotai and Wuliangye exclusive display racks) to enhance their recognition.
Health Products Area: Customized transparent acrylic display racks (such as vitamins) with product efficacy label slots, paired with promotional poster racks to enhance consumer guidance; Partial tilt design, convenient for consumers to view product instructions.
Core requirements: anti-theft and damage prevention, highlighting texture, clear information display, and enterprise specialization.
2、 Promotion activity scenario (promoting consumption, enhancing conversion)
1. Stacked display rack (popular/discounted products attract traffic)
Application scenarios: Customized large stacking racks near supermarket entrances, main passages, and checkout counters (such as laundry detergent, beverage, and snack hot selling stacking heads) can be designed in square, circular, or corporate logo shapes according to the size of the product packaging (such as cola bottle shaped stacking heads), paired with promotional signs ("second item at half price"), to attract consumers' attention.
Core requirements: easy assembly, strong load-bearing capacity, reusable, and strong visual impact.
2. End shelf/shelf display shelf (activate inventory)
Application scenario: Customized layered display rack at the end of the shelf (end shelf), displaying goods on time and clearance items, with prominent labels ("special offer on time" and "50% off clearance"); Partially foldable design, convenient for storage after the event without taking up space.
Core requirements: Clear identification, flexible assembly, and small space occupation.
3. Combination Promotion Display Stand (Associated Sales)
Application scenario: Customize the combination shelf according to the consumption scenario (such as displaying hotpot ingredients, beef rolls, meatballs, and dipping sauces in the "hotpot ingredient combination shelf"; displaying bread, milk, and eggs in the "breakfast combination shelf"), and display related products in a centralized manner to enhance associated consumption.
Core requirements: Clear zoning, scenario based design, and guiding consumer logic.
3、 Space optimization and functional expansion (improving operational efficiency)
1. Customized rack for irregular spaces (utilizing idle space)
Application scenarios: Irregular spaces such as corners of supermarkets, around pillars, and on the side of cash registers, customized display racks that fit the size (such as curved racks, L-shaped racks, and pillar edge wrapped racks), displaying small high-frequency products such as chewing gum, lighters, and tissues, effectively utilizing space.
Core requirements: Correctly adapt to space dimensions, do not affect passage, and have a large display capacity.
2. Display stand around the checkout counter (instant consumption conversion)
Application scenario: Customized small display racks at the checkout counter desktop and behind the checkout counter, displaying "impulse consumption products" such as chewing gum, chocolate, wet wipes, power banks, etc., and using consumer checkout waiting time to promote conversion; Partially equipped with detachable dividers, suitable for small items of different sizes.
Core requirements: compact size, easy to clean, high display density, and no impact on checkout operations.
3. Self pickup/takeaway exclusive display rack (suitable for new retail)
Application scenario: Customized "online order self pickup racks" at the entrance or special area of supermarkets, displayed in different zones according to order numbers, with label slots and pickup instructions for consumers to quickly pick up their goods; Partially equipped with insulation layer (suitable for fresh and cooked food delivery orders) to ensure product quality.
Core requirements: Clear zoning, easy traceability, loss prevention (insulation/preservation), and convenient operation.
4、 Corporate cooperation and image display (strengthening corporate awareness)
1. Enterprise exclusive customized shelf (deployed by the enterprise)
Application scenario: Customized exclusive display racks by enterprises (such as Coca Cola, Procter&Gamble, Unilever, etc.) with enterprise logos, color schemes, and promotional slogans, displaying the full range of products of the enterprise (such as shampoo, shower gel, and laundry detergent under Procter&Gamble), enhancing enterprise exposure and display neatness.
Core requirements: Unified corporate tone, large display capacity, easy installation (can be quickly installed in supermarkets).
2. Theme Scene Display Stand (Creating a Consumer Atmosphere)
Application scenarios: Customized themed display racks for holiday promotions (such as Spring Festival, Mid Autumn Festival, Christmas) (such as Spring Festival "New Year's Goods Street" display racks, Christmas gift racks), paired with holiday decorations (red lanterns, Christmas wreaths), creating an immersive consumption atmosphere; Customized seasonal exclusive shelves for seasonal products (such as summer ice cream and winter baby warmers), highlighting their seasonal attributes.
Core requirements: Clear theme, quick assembly and disassembly, suitable for holiday/seasonal atmosphere.
1、 Exclusive display of core categories (correctly adapted to product characteristics)
1. Food and beverage category (high circulation, requiring preservation/loss prevention)
Application Scenario:
Fresh area: Customized refrigerated display racks (such as fresh meat preservation racks, fruit and vegetable layer racks), adjustable layer height, with anti fog glass doors, suitable for different sizes of fresh packaging, while maintaining low temperature preservation; Customized waterproof and rust proof display rack in the seafood area, with drainage channel design to avoid water stains.
Snack/Beverage Area: Customized multi-layer stepped display rack (suitable for small packaged snacks such as potato chips and cookies), optimized tilt angle (15-30 °) for easy access by consumers; Customized stackable canned beverage racks and exclusive layer racks for bottled water in the beverage area, with reserved anti-collision guardrails to prevent them from falling during transportation.
Grain and oil seasoning area: customized load-bearing reinforced display rack (suitable for heavy goods such as rice and flour), with anti slip pad at the bottom, and layer height suitable for 5kg-25kg packaging; Customized multi-layer narrow and deep shelves for seasoning sauce products, fitting closely to the shelf channels to avoid occupying too much space.
Core requirements: Strong load-bearing capacity, easy to clean, anti damage and anti-theft (some with transparent protective barriers), suitable for preservation/refrigeration functions.
2. Daily necessities/home goods category (multiple specifications, requiring classified display)
Application Scenario:
Washing and cleaning area: Customized layered display racks (such as toothpaste and toothbrush exclusive racks) with detachable partitions that can be classified according to specifications; Customized shelves with anti slip strips for bottled products such as laundry detergent and dishwashing detergent, with layer height adapted to different bottle heights to prevent tipping.
Home Department Store Area: Customized foldable storage racks (such as hangers and drying racks) with hook design to display product usage status; Customized load-bearing shelves for kitchen supplies (pots, utensils), with reserved space for handle placement, and light boxes to highlight product texture.
Maternal and Child Products Area: Customized scratch resistant rounded display racks (such as diaper and milk powder racks), layer height adapted to the packaging size of maternal and child products, some with dust covers (such as baby wet wipe racks) to ensure hygiene; Paired with a "trial display rack" to facilitate consumer experience.
Core requirements: Clear classification, detachable and adjustable, safe and burr free, suitable for multi specification packaging.
3. Clothing/Knitwear (requiring display of pattern and wrinkle prevention)
Application Scenario:
Underwear/Socks Area: Customized grid shaped hanging racks, layered drawer style display racks, socks sorted by color and size for display, underwear with dedicated hooks for displaying patterns to avoid compression and deformation.
Home clothing/scarf area: Customized rotatable hangers, stepped shelves, and lighting to highlight fabric texture; Partial adjustable hook height, suitable for clothing of different lengths.
Core requirements: anti wrinkle, display pattern, clear classification, easy access.
4. Tobacco and Alcohol/Health Products Area (high-value, anti-theft/highlighting grade)
Application Scenario:
Tobacco and wine area: customized lockable glass display cabinet (exclusive for Baijiu and cigarettes) with LED spotlights to highlight the packaging texture; Reserve a QR code payment window to balance theft prevention and convenient settlement; Customize exclusive display spaces for enterprises (such as Maotai and Wuliangye exclusive display racks) to enhance their recognition.
Health Products Area: Customized transparent acrylic display racks (such as vitamins) with product efficacy label slots, paired with promotional poster racks to enhance consumer guidance; Partial tilt design, convenient for consumers to view product instructions.
Core requirements: anti-theft and damage prevention, highlighting texture, clear information display, and enterprise specialization.
2、 Promotion activity scenario (promoting consumption, enhancing conversion)
1. Stacked display rack (popular/discounted products attract traffic)
Application scenarios: Customized large stacking racks near supermarket entrances, main passages, and checkout counters (such as laundry detergent, beverage, and snack hot selling stacking heads) can be designed in square, circular, or corporate logo shapes according to the size of the product packaging (such as cola bottle shaped stacking heads), paired with promotional signs ("second item at half price"), to attract consumers' attention.
Core requirements: easy assembly, strong load-bearing capacity, reusable, and strong visual impact.
2. End shelf/shelf display shelf (activate inventory)
Application scenario: Customized layered display rack at the end of the shelf (end shelf), displaying goods on time and clearance items, with prominent labels ("special offer on time" and "50% off clearance"); Partially foldable design, convenient for storage after the event without taking up space.
Core requirements: Clear identification, flexible assembly, and small space occupation.
3. Combination Promotion Display Stand (Associated Sales)
Application scenario: Customize the combination shelf according to the consumption scenario (such as displaying hotpot ingredients, beef rolls, meatballs, and dipping sauces in the "hotpot ingredient combination shelf"; displaying bread, milk, and eggs in the "breakfast combination shelf"), and display related products in a centralized manner to enhance associated consumption.
Core requirements: Clear zoning, scenario based design, and guiding consumer logic.
3、 Space optimization and functional expansion (improving operational efficiency)
1. Customized rack for irregular spaces (utilizing idle space)
Application scenarios: Irregular spaces such as corners of supermarkets, around pillars, and on the side of cash registers, customized display racks that fit the size (such as curved racks, L-shaped racks, and pillar edge wrapped racks), displaying small high-frequency products such as chewing gum, lighters, and tissues, effectively utilizing space.
Core requirements: Correctly adapt to space dimensions, do not affect passage, and have a large display capacity.
2. Display stand around the checkout counter (instant consumption conversion)
Application scenario: Customized small display racks at the checkout counter desktop and behind the checkout counter, displaying "impulse consumption products" such as chewing gum, chocolate, wet wipes, power banks, etc., and using consumer checkout waiting time to promote conversion; Partially equipped with detachable dividers, suitable for small items of different sizes.
Core requirements: compact size, easy to clean, high display density, and no impact on checkout operations.
3. Self pickup/takeaway exclusive display rack (suitable for new retail)
Application scenario: Customized "online order self pickup racks" at the entrance or special area of supermarkets, displayed in different zones according to order numbers, with label slots and pickup instructions for consumers to quickly pick up their goods; Partially equipped with insulation layer (suitable for fresh and cooked food delivery orders) to ensure product quality.
Core requirements: Clear zoning, easy traceability, loss prevention (insulation/preservation), and convenient operation.
4、 Corporate cooperation and image display (strengthening corporate awareness)
1. Enterprise exclusive customized shelf (deployed by the enterprise)
Application scenario: Customized exclusive display racks by enterprises (such as Coca Cola, Procter&Gamble, Unilever, etc.) with enterprise logos, color schemes, and promotional slogans, displaying the full range of products of the enterprise (such as shampoo, shower gel, and laundry detergent under Procter&Gamble), enhancing enterprise exposure and display neatness.
Core requirements: Unified corporate tone, large display capacity, easy installation (can be quickly installed in supermarkets).
2. Theme Scene Display Stand (Creating a Consumer Atmosphere)
Application scenarios: Customized themed display racks for holiday promotions (such as Spring Festival, Mid Autumn Festival, Christmas) (such as Spring Festival "New Year's Goods Street" display racks, Christmas gift racks), paired with holiday decorations (red lanterns, Christmas wreaths), creating an immersive consumption atmosphere; Customized seasonal exclusive shelves for seasonal products (such as summer ice cream and winter baby warmers), highlighting their seasonal attributes.
Core requirements: Clear theme, quick assembly and disassembly, suitable for holiday/seasonal atmosphere.
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